Dive shop growth strategies are at the heart of this episode of Level Up: From Behind the Counter, where we sit down with Karen Mullett, owner of Scuba Zone in Barberton, Ohio. Karen shares her inspiring journey through nearly two decades of operating a dive shop, overcoming industry challenges, and building new revenue streams that support both her business and other retailers.

🕐 Timestamps:

00:00 Intro – Welcome to Level Up: From Behind the Counter

00:35 Meet Karen Mullett – Owner of Scuba Zone

01:05 Karen’s Journey into the Dive Industry

02:30 Business Moves, Rebranding & Industry Challenges

03:50 Why the Name “Scuba Zone” Matters

04:25 The Sassy Mermaid – Custom Products for Dive Retailers

05:25 Personalized Mask Straps & Retail Opportunities

06:45 Building Additional Reven ...