Dive Shop Marketing Tips take center stage in this retailer-focused episode of Marketing Minutes by Scuba Diving Industry Magazine. We sit down with Brooke Speedy, manager at Tom Leard’s Underwater Service in Muncie, Indiana, to unpack proven strategies that keep customers engaged year-round. From nurturing a strong local dive community and college partnerships to running a structured 7-week open-water course and smart group travel, Brooke shares tactics any dive retailer can adapt.

🕐 Timestamps:

00:08 Intro – Why this retailer series

00:33 Guest intro: Brooke Speedy, Tom Leard’s Underwater Service

01:30 Brooke’s path: Ball State program → shop leadership

03:11 The quarry advantage (Phillips Outdoor Center)

04:34 Seasonal viz & winter clarity

04:50 Community building: clubs, public safety team ...