Dive Shop Marketing Tips for real-world retail growth from a shop that’s done it for 25 years. In this Level Up: From Behind the Counter episode by Scuba Diving Industry Magazine, owner Bob Hathaway of Odyssey Scuba & Travel shares practical, repeatable systems any retailer can adopt. You’ll hear how an “unlimited” personal-gear bundle increased soft-goods sales, why education-first selling beats price matching, and how creative community events keep customers engaged year-round.

🕐 Timestamps:

00:00 Intro

00:38 Guest intro & shop location

02:01 Local spring & training sites

03:33 Why bundling works

06:51 Unlimited bundle explained

08:54 Education vs selling

10:34 Community events: Rails & Sails

11:57 Amazing Race (underwater)

12:37 Winter “DINO-mite” game nights