Get the latest trends in dive retailing, travel, training, and operations with Level Up, the official podcast of Scuba Diving Industry Magazine. In this episode, industry leaders break down key topics shaping dive businesses worldwide – from consumer behavior and sustainability to safety, fitness, and operations from the March 2026 issue.

⏱️ Timestamps:

00:00 Intro

01:00 Meet Michael & Rachel – American Dive Zone

05:00 Buying a Dive Shop – Their Story 09:00 Building Community & Dive Events

12:00 SOPs and Staff Training Systems

15:00 Youth Programs, Schools & Scouts

19:00 Digital Marketing & AI in Dive Retail

22:00 Future Growth & Expansion Plans

24:30 Advice for Aspiring Dive Shop Owners

27:00 Closing Thoughts & Next Guest

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