The Scaramanga podcast | Podcast en RSS.com

The Scaramanga podcast

The Scaramanga podcast

por Scaramanga Marketing

Temporada 3

How to choose the right social media platforms as a B2B business

If you are a B2B business and still trying to understand social media and figure out where you should be present online, Emma breaks down how to find your customers and how each platform works. We also touch on Emma's number one platform and why it works for businesses and why it should be a priority. One of our subjects highlights how to make sure your team are also present, how to advocate for employee advocacy online and how to let your team be creative. Listen now to find out how to start your social journey, what platforms work best for B2B and how to make sure you're personable.

How to write an award entry

In this podcast episode, we dive into how to write an award entry. Who better to interview than the queen of award entries, Claire Scaramanga. Claire has been writing award entries for over 25 years and has extensive knowledge of the subject. In this episode, Jamie and Claire break down what exactly you need for an entry, how to pick the right award, word count and what best helps shine a light on your business. If you are thinking about entering awards or have submitted entries but never quite got to the finish line, make sure you tune into this particular episode and find out how to get your business noticed.

Social Media Update 2026

We start 2026 off with an update everyone wants to know and that is our social media update. Emma, our in-house social media manager, takes us through social media platform updates, how AI is growing and adapting and what content is performing best. Social media is constantly changing, so it's important to stay up to date! Listen to our first podcast of 2026 and stay ahead with the latest updates!

What’s the right choice for marketing – agency, in-house or freelance?

Do you own a business but are not sure how to resource your marketing? In this episode, Claire talks you through the three main routes for small to medium-sized businesses. She highlights the benefits of an in-house team, when an agency would work for you and when it's time to find a freelancer. There are pros and cons to all three, but working out the right path for you as a business is crucial. Learn about how to make the decision and also find out what you want to get our of marketing your brand and business. Want to find out more? Listen now to find out the right path for you and what to do when it comes to design and web development.

A closer look at Answer Engine Optimisation (AEO)

Listen to our latest podcast episode where Jamie takes us through what AEO is and the power of it. AEO is powerful but how do we use it effectively? Just because AEO is now being used it doesn't mean your SEO should be forgotten about and neglected. SEO plays a big part in the AEO process and Jamie hits us with AI examples and how it has advanced and links into the whole process. If you want to know more on AEO and how to use AEO listen to this podcast and don't forget you can also read our article for even more information.

Social Media Update 2025

Emma takes us through her social media update for 2025 and also let's us in on what she thinks is to come for 2026! 2025 has been a busy year in the social media world and with Trump in power who saw a TikTok black out coming? What trends do we think will be coming in for December and beyond. If you want to keep up to date with marketing and social media make sure to follow us and listen to our podcasts via RSS or our website,

Strategy Driven Marketing for Business

On this episode of the Scaramanga Podcast we sit down with Gordon Walker. Gordon is a business coach, specialising in supporting people through organisation and personal change, including the transition of retiring. Following a long and illustrious career in various senior positions with Cap Gemini, Gordon started his coaching business 8 years ago. He is an accredited EMCC Senior Practitioner and holds an MSC in coaching and behavioural change from Henley Business School. In this episode we asked Gordon to talk about how business owners and leaders can ensure that their strategic thinking is on point to support their marketing. We’re going to look a two key aspects – finding your WHY and turning your SWOT analysis on its head. Literally, by making it your TOWS.

The Importance of Photography for Brands

In this podcast, we're exploring how and why photography impacts brands, as it has a direct correlation to brand images, especially for professional services. Ally lets us in on the impact of social media, the need for professional photography, why standing out matters, and the benefits photos have for your business. If you're a business wanting to grow, connect with clients, and elevate your website and social media, listen to Ally and Emma.

Social Media Update

In our follow-up episode, we speak to Emma King, our Social Media Manager, to take us through updates of the last six months, In our previous episode back in January, Emma predicted what she felt would be trending this year and what to look out for, She also touched on what to look for from brands and what she thinks will make the biggest impact. Have pop-ups been as popular in 2025 and have brands been building communities? Find out in our latest podcast and get the inside information from Emma herself.

The Rise of Social Selling

In this episode of the Scaramanga podcast Emma King is joined by Jamie Joseph, Scaramanga's Account Executive. Jamie gives us an insight into where social selling originated from, the future and how to use it now to accelerate your brand in 2025. He lets us know about insider information and how 50% of revenue is from social selling. Are you a business thinking about social selling, listen and get the inside scoop

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