Amorepacific began with a woman pressing camellia oil in her kitchen — and ended up rewriting the way America washes its face. This is the story of the company that built K-beauty...

In this episode of The Story Real Korea, we trace the rise of Amorepacific and K-beauty — from a mother's homemade hair oil, to founder Suh Sung-whan building Korea's beauty giant, to the invention of the cushion compact (over 100 million sold), the viral "10-step skincare routine," and Korean brands like Laneige, Sulwhasoo, and Innisfree conquering Sephora shelves. By 2024, Korea trailed only France in cosmetics sold to the world.

It's the story of how Korean skincare went from a niche curiosity to a global obsession — one glass-skin routine at a time.

In this episode: • The camellia-oil origins • Building Amorepacific • The cushion compact revolut ...