In the age where traditional sales tactics seem obsolete, CEOs and founders are shifting to innovative strategies. Lloyed Lobo, co-founder of Boast, accentuates the importance of community-led growth. 

His journey, from an engineer to a salesperson, and ultimately, to the co-founder of a company aiding businesses in accessing R&D funding, underlines the value of community.

Lloyed divides community-led growth into four stages: audience, community, movement, and cult. He believes that it starts with a passive audience, and, with engagement, it transforms into an active community. 

When this community works collectively towards a cause, it becomes a movement, and finally, with deep-rooted beliefs, it can shape into a cult (in a good way).

By curating events, insightful blog posts, and actively engaging with his  ...