Most people think high performance is about motivation.

Roberto Forzoni has spent 30+ years inside elite sport - and he’ll tell you it’s about process, preparation, and what you do when something goes wrong.

In Episode 6 of Sales Rewritten, Roberto (sports psychologist and keynote speaker) shares lessons from working with Premier League clubs, Olympic athletes, and world-class individuals - including tennis player Andy Murray and boxer Derek Chisora.

In this episode, we cover:

◼️ Outcome vs performance vs process goals (and why sellers get this wrong)

◼️ “What’s important now?” - staying calm under pressure

◼️ Rejection, resets, and why the best don’t dwell

◼️ Language, mindset, and words that add pressure

◼️ Team dynamics: what leaders can do to lift performance fast

◼️ The habits Roberto see ...