Hiren bootstrapped Tectivity from a smart locker idea into an IT asset management SaaS that competes with VC-funded rivals — with 25 people, zero outbound, and a customer base that refers each other across job changes.

In this episode:

→ Why he pivoted from hardware to software, and the years he wishes he'd gotten back

→ How a two-week feature turnaround beats competitors who "charge for innovation"

→ The $900K his team saved one enterprise from a couple of reports on mobile phone usage

→ The security breach that hit them four years ago — and how they rebuilt trust with SOC 2 and forensics reports

→ Why founder-led support stops working, and when to actually step back

→ How 90% of growth comes from SEO and referrals — with zero cold outreach

For founders building bootstrapped B2B SaaS i ...