saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #29 we talk with Sophie Frères, Co-Founcer and CEO of LiSA, a suite of shoppertainment software solutions. Working with some of the biggest brands in retail, they’re on a mission to transform the industry and make shopping fun!

We discuss company's early strategy of targeting enterprise-level brands and retailers, and how they've evolved to cater to smaller brands, offering them the opportunity to experiment with shoppable experiences. We discuss Sophie's experience at the ...