Sallas Exteriors didn't jump into commercial roofing headfirst. They started with roof coatings. And it changed everything.

Based out of Houston, Juan Rodriguez and his team launched in early 2024 as a residential outfit. Commercial was always part of the five-year plan. They just got there a lot faster than expected.

How? Roof coatings. Acrylic, silicone, and a local manufacturer relationship that meant materials showed up when they needed them, not weeks later. That low-risk entry point taught the crew how to evaluate a roof, understand NDL warranties, and eventually graduate into TPO and modified bitumen. Now they're chasing high-rise and mid-rise multifamily work, still lean, still small, and still winning against companies ten times their size.

This one's for any residential roofer eyeing the commercial side and wonde ...