What if scaling back was actually the smartest move you could make for your business and your life?

That was certainly the case for Michael Hill of Boise Roof Repair — a former insurance claims adjuster who walked away from corporate life in 2020 to build a lean, profitable roofing business on his own terms.

Michael shares how he carved out a niche in a retail-only market by focusing almost entirely on repairs, and how that strategy created an unplanned (and powerful) long game with customers.

Michael also digs into the tools that keep his one-man operation running smoothly, including how a $150/month virtual office changed everything, and how Roofr's automations replaced a patchwork of four different software programs.

In this episode:

• How to play the long game with a  ...