Welcome back to Unlocking Real Estate, where we pull back the curtain on what really happens in today’s property market. I’m your host, RJ Hernandez, and in this episode, we’re going deep on the anatomy of a deal—from that first spark of an opportunity all the way to a signed contract and keys in hand.

Have you ever wondered how professionals spot deals, structure them, and avoid disasters? Today, we’ll break it all down—step by step—and share stories from the trenches.

SEGMENT 1: FINDING THE DEAL Every great deal starts with a lead. But where do they really come from?

· MLS listings and on-market properties

· Off-market deals via networking, wholesalers, or direct outreach

· Data mining and driving for dollars

· Building a referral network

SEGMENT ...