From hospitality to high-tech: what do 12 years of working in hospitality, e-commerce, electronics, teach you about building a business that truly understands its customer?

In this episode of Retail Re:Mix Stories, we sit down with Sabrina Würfel, Head of Direct to Consumer (D2C) Business at Samsung Gulf Electronics who went from semi-professional figure skating to an early-2000s internship answering car repair questions for a secondhand dealer's online community, to running e-commerce for a 200-year-old German hotel, to building Samsung's D2C business from scratch in a region she'd never set foot in.

This conversation dives into it all. We're talking how a towel-swan A/B test was proven wrong by a head of housekeeping, how Samsung launched its e-commerce platform across 8 countries in 8 months mid-pandemic, why "no one reads emails h ...