A brief look at Sweden's deposit return system - Returpack/Pantamera

How do you keep a deposit return system relevant after more than 40 years?

In this episode of The Reloop Brief, we speak with Sara Wester Bergendorff from Sweden's deposit return system, Returpack/Pantamera

With return rates approaching 90%, Pantamera has become known for combining effective communications with smart system design. Sara explains how humour, education, social media and even music have helped make returning bottles and cans a normal part of everyday life in Sweden.

We also discuss Sweden's recent achievement in becoming one of the first countries to receive RecyClass certification, what this means for traceability and material quality and why deposit return systems are uniquely placed to deliver high-quality recycled material for a circular economy.

And yes, there's also time to talk about Pantamera's famous music campaigns, including their latest collaboration with Eurovision legends Lordi.