Why do great ideas get ignored while average ideas gain traction?

Most of us assume people make decisions logically. The science says otherwise.

In this fascinating conversation, we sit down with Patrick van der Burght, one of the world's leading experts on ethical persuasion and a certified trainer in Dr. Robert Cialdini's groundbreaking research on influence.

Together, we explore why people say "yes"... "no"... or simply never decide at all.

If you've ever...

• struggled to get buy-in from your team,
• wondered why your best presentation fell flat,
• wanted to influence without manipulating,
• or needed others to embrace a new idea...

this episode is for you.

You'll discover:

🧠 Why up to 95% of our decisions hap ...