Do you think branding is just a logo?

Does your business have a solid foundation or are you just "throwing spaghetti at the wall" with your marketing?

In this episode, Roger Jorns interviews Brand Strategist Emily Rosales about the vital difference between visual branding (logos) and foundational branding (values and story).

Emily opens up about her previous career in the mortgage industry, explaining how a misalignment in culture led her to pivot toward a career focused on impact and legacy. She breaks down her methodology for helping business owners who feel "invisible" gain the clarity needed to connect deeply with their audience.

If you are tired of "word vomiting" when people ask what you do, this episode offers a practical "pen to paper" exercise to help you refine your message  ...