Amit:

As a seasoned real estate broker, how do you separate yourself from the pack and deliver that quality and that value service to your buyers, or your sellers?

Bill:

Professional marketing. It's amazing how many people in this business don't understand marketing. They think “Oh, I'm going to sign a listing and miracles are supposed to just going to happen.”

It takes professional marketing. I’m making videos. I’m making postcards… Old school stuff still works.

The new-school stuff…. The videos still are working great.

I use photography to tell the story of a house. I use the video to give perspective. It’s how you show the flow around the house. The photography provides details.

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Amit Baruch and I have been friends in and out the real estate in ...