Darby Sieben is a digital media & technology professional with over 25 years of experience, with a focus on digital marketing (SMB and national), product development, and transformation management.

Darby is an impact leader who was critical in helping transform one of Canada's largest media companies (Yellow Pages Group) from traditional print to a digital powerhouse by focusing on product innovation, strategic business development deals that elevated YP’s digital presence across Canada and globally, and leading the business side of strategic M&A activity.

Currently the Chief Product Officer for Unbounce, Darby leads engineering, product management, product marketing, UX/design and business development, with a focus on using ML/AI throughout Unbounce's product features to help marketers create and optimize their marketing effo ...