In this episode, Cyndee breaks down the Good Good Golf–Callaway crisis, not as a golf story, but as a case study in what happens when explosive growth outpaces organizational readiness.

In this episode:

• The co-branded Callaway driver ad that sparked national backlash, and why both companies' apologies pointed to the same root cause

• Why neither CEO blamed the joke, and what it means that both blamed their own process instead

• How the same message-discipline failure that caused the crisis reappeared four days later, in the CEO's own unscripted response

• Why Good Good's scale (2M+ subscribers, $45M raised, a PGA Tour title sponsorship) never translated into a crisis plan

• Why this pattern matters for the growing number of creators and influencers chasing the same kind  ...