A business owner in our community lost an entire weekend to one stranger in his comments. He was right on the facts — and every reply he wrote just made the fight bigger, until people who’d never heard of his business knew him as ‘the guy fighting in the comments.’ He’s in good company: from Amy’s Baking Company to a boutique hotel that tried to fine guests for bad reviews, the internet is full of owners who went toe-to-toe with trolls and lost.

In this episode I share the one question to ask before you respond to anyone — do they want resolution, or an audience? — plus exactly how to handle each, and seven ways to stand up for yourself without becoming the troll.

This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford t ...