You know that feeling. You pick up your phone first thing in the morning and there it is — a notification. And in the three seconds it takes you to read it, everything changes. That’s not a news cycle. That’s a notification cycle. And it doesn’t care what time it is, what day it is, or whether you have a plan.

Most people think crisis means a headline. A front-page story. An executive scandal. But that’s not the crisis most founders, creators, and small business owners face. In this episode, Cyndee redefines what crisis actually means for your business — and walks through the five modern triggers that account for the vast majority of reputation crises facing small businesses today.

Plus: the first step in the PR Shield® framework that almost nobody takes — and the free Crisis Spectrum Checklist waiting for you inside ...