Johnny and Rachael are back for another Psyche of Sales Snapshots to discuss a potentially contentious topic: can you really be your authentic self at work?

Sparked by a Diary of a CEO clip featuring Seth Godin, Johnny and Rachael debate whether consistency, not authenticity, is really what matters when it comes to business. They discuss the difference between "being yourself" and "giving the impression" of yourself, using real client stories and explore how trust, rapport, and consistency drive sales outcomes.

Key Takeaways

Consistency vs. authenticity. You don't need to show up "raw" every day; professionalism means calibrating how you present, not suppressing who you are.

The 7-38-55 rule. Only 7% of impact comes from words; 38% from vocal tone; 55% from visual/body la ...