Most salespeople and presenters spend the vast majority of their time crafting the perfect words — yet research shows words account for just 7% of the impression you make. In this episode, Johnny and Rachel unpack what actually moves an audience: the vocal tools, physical presence, and delivery choices that determine whether your message lands or gets lost.

Key Takeaways

Delivery is your product. Your audience never experiences your preparation — only your performance. Words account for just 7% of the impression you make. Invest in your voice and physicality the same way you invest in your content.

Emphasis changes meaning. The same sentence with different stress points carries an entirely different message. Knowing which words to land — and landing them deliberately — is ...