How Influencers Build Stakeholder Engagement w/ Ashley Roccapriore and Tim Pollock
We Should Probably Be Studying por Paula Kincaid and Nick Johnson
Notas del episodio
Today, we are joined by Ashley Roccapriore and Tim Pollock. They had their paper, titled, “I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media”, recently accepted at the Academy of Management Journal. Their article is now in press and is available to view online. I will link all of the must reads and must listens below.
The Full Article: https://doi.org/10.5465/amj.2020.1546
The AOM Insights Piece: https://journals.aom.org/doi/10.5465/amj.2020.1546.summary
TMI Entrepreneurship Podcast: ...
Palabras clave
researchbusinessstudentsfacultyscholarslearningmanagementsocial mediainfluencersconversation