Most business owners measure success the same way they did in year one: revenue. But when it comes to what your company is actually worth, buyers care far more about reliable cash flow and predictability than top-line sales.

In this episode of Building Value, Brook breaks down why two companies can produce the same revenue and still have dramatically different enterprise values—and what you can do about it. You’ll learn the key metrics that create stability, reduce risk, and increase your options as an owner: recurring vs. one-time revenue, gross margin consistency, and customer retention.

In this episode:

• Revenue is a vanity metric  ...