In this Practice Pulse Podcast episode, Greg Essenmacher of GnA Consult discusses the importance of organizational structure, financial challenges, and tailored consulting to stay competitive in dentistry. He shares insights on the Full Arch market, emphasizing proper marketing, treatment coordinator training, and a 360-degree approach. Greg also introduces his EAZ model (Empathy, Assurance, Zeal) and offers advice for entrepreneurs to stay true to their beliefs while remaining agile.