November 2004: you bring home a physical copy of Half-Life 2, slide in the disc, and cannot play because an authentication server is melting down. That mandatory client was Steam. This episode tracks how Valve's unpopular update tool, pitched to and rejected by Microsoft, Yahoo, and RealNetworks, became the dominant PC storefront, a volatile global economy, and finally a hardware maker with its own operating system.

We cover the Vivendi contract fight over what distribution meant, the 2009 custom executable generation that replaced hostile DRM with per-account binaries, cloud saves and Steam Families, account bans and the illusion of ownership, regional pricing arbitrage that ended with dollar pricing in Argentina and Turkey, review bombing after the Borderlands exclusivity announcement, Steam Direct and payment processor pressure, the 30 p ...