In 2010 an eccentric millionaire filled a 22-pound bronze chest with gold and jewels, hid it in the Rocky Mountains, and released a cryptic nine-line poem. What followed was a decade-long frenzy that lured thousands into the wilderness and cost five men their lives.

This episode dissects the Forrest Fenn treasure hunt as a modern siren song. We examine the showman who built it, the maddening poem that became a Rorschach test for desperate searchers, the tragic deaths, and the lawsuits and missing jewels that ensured the mystery never truly resolved.

• Fenn's psychological profile: 328 combat missions in 365 days, an art gallery that sold forgeries, and a 1988 cancer scare that inspired the chest
• How confirmation bias warped the poem's clues, from the home of Brown trout theory to elaborate Yellowstone interpretations
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