The ultimate diva wasn't even meant to be named Diana, a clerical error on her birth certificate cemented the legend. But the real story isn't her 18 number-one hits. It's how a teenager from the Detroit projects operated like a ruthless startup founder, accumulating skills and leverage long before she had a product to sell.

This episode sets aside the hit list to examine the mechanics of Diana Ross's survival and dominance. From brokering a guitarist trade to land a Motown audition, to escaping Berry Gordy's assembly line, to redefining the music industry's market value, it reveals a woman who refused to be a passive product and decided instead to buy the factory.

• How she held an introduction hostage to force the Supremes' Motown audition
• The economic reason behind rebranding the group as "Diana Ross and the Supremes" ...