🎙️ EP190 — When food makes you cry, puts you back in that place or that moment. Can cooks create emotions on purpose? Can we hack nostalgia in the kitchen?

🎧 In This Episode:

🗺️ Forget about cuisines

🍽️ Cooking through someone else's lens

🇨🇴 Building a concept around your identity

📋 Fixed menu vs specials and why both matter

🎷 The saxophone analogy

🧠 Food puts you back in a place. No other art form does.

🌾 Hay ice cream and the guest who cried

🥘 When an unknown dish feels like authentic home cooking

🔥 A two-component dessert that broke a table at Etxebarri

🎯 Can you hack nostalgia on purpose?

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