In this episode, we sit down with Keld Jensen, a world-renowned negotiation expert, to discuss his groundbreaking new book Smart Negotiator. With decades of experience in teaching, researching, and advising negotiators across the globe, Keld brings a fresh perspective to a field that is often thought to be already saturated. So why Smart Negotiator now? Because the negotiation landscape is evolving rapidly, and today’s challenges from AI integration to shifting trust dynamics, demand new tools and mindsets.

Together, we explore how the world of negotiation has changed in recent years and what new pressures negotiators must navigate. Keld introduces us to the concept of NegoEconomics, his framework for uncovering hidden value in deals, and explains why trust remains at the heart of every successful outcome. We dive into the fascinating inte ...