Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk!

Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, driving smarter decisions, and creating a seamless bridge between sales, marketing, and medical teams.

Key topics explored in this episode:

• The shift from traditional marketing to AI and digital marketing approaches.
• How AI for sales and marketing empowers teams with predictive insights and real-time personalization.
• Practical examples of AI-driven sales enable ...