Watch the video version for the demos and screen shares: https://www.youtube.com/live/kT9xu6xEurI

Nehal Agrawal, a go-to-market engineer at Invigilo, joined us to show how she builds her own agents for GTM. Off-the-shelf tools like Clay and Apollo were too fragmented for Invigilo's niche verticals in construction, oil and gas, and manufacturing, so she built a custom orchestrator instead, and it pulled a 60% reply rate on post-event warm outreach over a typical 20%.

Topics covered:

- Why fragmented tools did not fit niche verticals, and when it makes sense to build your own orchestrator

- The post-event outbound workflow: lead list in, agent-drafted sequences out, and a reply rate that mostly landed after the third  ...