Join us for an exciting episode of the Outliers Menu Podcast as we chat with Daniel Sobsey, co-founder of Alfalfa, one of Hoboken’s hottest growing companies in the food and beverage space. Discover the journey behind Alfalfa’s rise and get insider tips on running a successful brand and taking any brand to the next level.

(5:15) What is ALFALFA?

(7:47) Where the IDEA of Alfalfa began

(15:40) Taking BRANDING to the next level

(21:53) Scaling and growing Alfalfa

(24:49) Recipe Development

(26:38) Customer Service & the Hospitality Industry

(33:23) The SANTA MONICA food space

(35:40) East & West Coast Culinary Differences

(36:57) The Challenges Behind Scaling

(49:03) Alfalfa’s LONG TERM Vision

(53:03) Dan’s MOST IMPACTFUL Piece Of Advice

Check out Alfalfa ...