Outdoor service owners, it's time to fuel your success! Can cooking smores after work help improve your company culture!? In this episode we discuss this and why having a good culture is so important in business. Culture is a shared set of values, attitudes, and behaviors that characterize an organization.

So how do you develop culture? Like most things in business, it's an evolving process, but the key is to plan out your ideal culture right away, set the tone in your mission and vision statements and lead by example with your staff. Kevin and Pat had a casual family culture when they started out, and they found out this was detrimental when it came time to grow and expand. They realized a well thought out culture plan was needed in order to grow their company. We discuss how culture plays an integral part in motivating staff.

Patr ...