Should my school still be producing a prospectus?

No doubt, it is every teacher’s desperate cry: Does everyone just stare at a screen instead of reading a book these days? Well, perhaps not the IT teacher. These days we are so used to accessing information digitally. These days data is more visual and less tactile. These days children meet people, play games, learn and even exercise online! Many of their young parents courted their sweethearts online – and they think we’re old‑fashioned!

So, a prospectus – a bright and shiny booklet that squeaks when held and smells like Great Aunt Maud’s Christmas gift – do schools still need it? Naturally, the need to market your school, to unearth and present its remarkable qualities – that’s more important than ever. And naturally, a school video, an exquisitely designed interactive website, a dig ...