EDIT: This is an updated audio file. Previously some of my words were clipped in the wrong areas. This one should be easier to listen to.

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What if your next online offer isn’t something brand new… but something you’ve been quietly doing all along?

In this 1-year anniversary episode, I’m launching Season 2 of the podcast and sharing a behind-the-scenes experiment: building a brand-new offer in real time. I’ll walk you through the validation process, why I scrapped a previous idea, and why I’m shifting into event marketing for online coaches and course creators who want to sell out their in-person events.

• Why I’m pivoting into event marketing after one year of podcasting and what triggered the shift
• How I approach validating a new offer before fully building or launching it
• The connection between onl ...