Service businesses do not fail from a lack of slogans. They fail from a lack of a way to get the next job on purpose. In this episode of Optimized Entrepreneur with Jeremy Hanson, Johnny Mittelsteadt sits down on marketing that is built for shops that sell work, not downloads: how to get found, how to follow up, and how to stop treating hope as a lead source.

“Explosive growth” is a phrase. Useful growth is a system — local presence, referrals, a message that matches the job, and a calendar that does not depend on one rented channel. Listen for what you can run this month, not for a secret.

You’ll learn

• How service-business marketing is different from brand marketing
• Why “secrets” are usually basics you have not installed
• How to think about leads you own vs. leads you rent
• What to fix first when the  ...