Today, I sit down with a person I've worked with for almost ten years — Luca Bertoletti, both across various organisations and as business partners at B&K Agency.

For a long time, I haven't communicated much here about the work we do at the agency. In this episode, we open up that conversation, diving deeper into the public affairs profession, explaining what it actually looks like in practice and how we work with businesses and policymakers in Brussels.

Luca developed an interest in lobbying while at school and decided it would be his profession for life. Public affairs, or lobbying, is a field often viewed from different perspectives and surrounded by misconceptions. In Italy, lobbying is not widely accepted, while it is a full-on operation across the capitals that run the Western world: Brussels, London, and, obviously, Washi ...