Bill Novelli co-founded Porter Novelli one of the first social marketing companies and now a global PR agency, he started the Business for Impact program at Georgetown University's McDonough School of Business. He is formerly the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He’s the author of Good Business, The Talk, Fight, Win Way to Change the World and coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life. He served in and helped reposition and market the