The Indian Skincare Brand Sitting Beside Bioderma, How did a dermatologist-first business grow 35–40% of its revenue online?

In this episode of One in a Billion, Kapil Thirani sits down with Shaily Mehrotra (CEO & Founder, Fixderma & FCL) to break down how an Indian dermaceutical company grew from just 8 products into a portfolio of nearly 150 skincare solutions.

The journey began with a clear market gap: pharmaceutical skincare looked medicinal, while cosmetic brands focused largely on beauty and trends. Fixderma chose a different path, building problem-solving dermaceuticals backed by scientific formulations, dermatologist trust, and long-term product efficacy.

What followed was years of patient category-building:

- Growing from 8 products to nearly 150 skincare solutions

- Using in-vivo and in-vitro sunscr ...