This insurance podcast episode is a real entrepreneur success story. Dianna Petersen went from salsa band singer at 22 to insurance agency owner. Her business advice on building trust, scaling a business, and the entrepreneur mindset behind 20 years in the industry hits hard. Dianna Petersen is the founding principal owner of Definitive Insurance & Financial Services in Roseville, CA, with over 20 years navigating health insurance, employee benefits for mid-sized businesses, and Medicare plans for seniors 65 and better. She's now in her 10th year self-employed, runs her own office on a main vein in Roseville (you can't miss the bright green building), and holds California Insurance License #0E50238. Her career started as an assistant at Mass Mutual, included a 12-year run with one broker, and pivoted into agency ownership in 2016 after she re ...