Episode Summary: Join me with Carolyn Dilks, Co-Founder of Passetto, a GTM and Revenue Operations Agency that helps you "Fix Your Pipeline Problem. For Good."

We dive deep into the evolving world of revenue operations, data integrity, and the emerging GTM engineering trend.

Carolyn shares her journey in building data-driven systems that align marketing and sales into a unified revenue engine.

We tackle the myths around attribution, the messy reality of CRM data, and how to fix the broken frameworks that most teams are still using to measure success.

What You Will Learn:

• Why most B2B teams are still using decade-old models for measuring revenue success.
• How to transition from a source-based attribution model to a more insightful causal chain of events.
• What ...