Episode Summary:

Join us on this episode of Next Gen Sales Leader as Benjamin Reed sits down with Kristie Jones, founder of Selling Your Way In and seasoned SaaS B2B advisor. Kristie shares her unconventional journey from retail management to leading a revenue-growth-focused sales consultancy.

Discover how she pivoted into subscription-based sales in 2000, built deep connections in the St. Louis startup community, and transitioned into the consulting world, where she specializes in helping early‑stage SaaS founders formalize and scale their GTM motion.

Kristie reveals her playbook—from building fractional leadership, crafting sales hiring systems and playbooks, to a unique mindset around matching candidate fit to roles. This episode highlights the importance of knowing your d ...