John Elbing

john@standpoint.ch

Please share a brief Bio.

John Elbing is a business storytelling consultant and the creator of the Storybuilding method. He helps organizations flip the script by building their brand story from the customer’s standpoint rather than from inside the organization. He works with leadership and marketing teams to align messaging, sharpen positioning, and make marketing decisions easier. He is the bestselling author of Storybuilding, a practical book that gives teams clear tools to create stories that truly resonate.

What are 2-3 things you would love to talk about?

Storybuilding (vs storytelling). The 3 steps we go through when encountering brand.

What are 2-3 thin ...