In this episode, we sit down with Houda Berrada, an entrepreneur whose career has spanned continents, industries, and unexpected twists.

She is a marketer-turned-entrepreneur and the founder of Kaab, a modern pastry brand inspired by her Moroccan heritage. With over 15 years in marketing, she’s now on a mission to reimagine Kaab el Ghazal — a beloved Moroccan pastry — for global audiences. Kaab is refined sugar-free, gluten-free, and crafted with premium ingredients, blending tradition with contemporary taste.

Houda’s journey began in Turkey, where she launched a thriving digital marketing agency serving clients across the US, France, and Turkey. Leveraging a unique pricing advantage, her business quickly became a go-to solution for international brands—until the pandemic forced many clients to close their doors.