Is your online shop efficient but boring? Learn why successful brands use digital catalogs to bring the magic of discovery back to e-commerce—and how to integrate them seamlessly.

In this episode of Navigating Data, Sam and Alex tackle a common misconception: that the online shop has replaced the catalog. The reality is quite the opposite. While shops are optimized for transaction and speed, digital catalogs are the engines of inspiration and discovery.

We explore the strategic distinction between "hunting" (searching for a specific item in a shop) and "gathering" (browsing a curated collection in a catalog). The hosts explain how a unified system—powered by the OMN platform—bridges these two worlds. You'll learn how to use Product Information Management (PIM) and Digital Asset Management (DA ...