In this episode, I sit down with Steve from Red Rock Roofing, one of the most respected roofing companies along Colorado’s Front Range. We dive into how he went from tax law to building an 8 figure roofing company that’s known for its culture, systems, and “firing on all cylinders” marketing philosophy. If you’re a roofing company doing (or aiming for) $3M+ per year, this one’s packed with practical insight on growth, leadership, and building a team that actually wants to stay.

In this episode, you’ll hear about:

• How a random phone call took Steve from tax law into roofing — and how he did 110 roofs his first year

• Why marketing on all cylinders (awareness, consideration, conversion) helps Red Rock win even in non-hail years

• How Steve thinks about brand awareness vs. direct response and why now is the best time to ...