Perhaps you've heard this little diddy.

One bright morning in the middle of the night, two dead boys got up to fight. Back to back they faced each other. Drew their swords and shot each other.A deaf policeman heard the noise and ran to save those two dead boys. If you don't believe this lie is true, ask the blind man, he saw it, too.

Curated by Martin R Ricketts Source: Chalsey Wilder

Your brand is what other people say about you when you're not in the room. According to Jeff Bezos

Is your brand congruent with your actions? Or is it like the highly contradictory poem above?In today's business world, it's not enough to talk the talk.

You need to walk the walk as well. This means that your brand must be congruent with your actions. In other words, the messages you communicate about your brand must align with customers ...